This brochure was put together to represent a headquarters office development opportunity on Regent’s Canal.

To kick off the branding process for this property, we put together a list of potential name options from which an identity could be developed, with punchy 'Camden Point' winning out.

Two of the main requirements of the branding were to represent the best qualities of the neighbourhood and to stand out from competing marketing. We achieved this with a bold, condensed font in a stamp-like logo, with texture, imperfect lines and bright primary colours to really emanate the vibrant culture and energy of thriving Camden.